In the rapidly evolving landscape of modern business, women entrepreneurs have emerged as trailblazers, driving innovation across diverse industries. Elizabeth A Krohn, the Founder and CEO of Krohn Marketing Inc, stands as a prime example of a 21st-century renaissance woman entrepreneur who has disrupted the marketing and sales services industry. With almost two decades of experience, Elizabeth has not only contributed to the success of businesses in the United States and worldwide but has also become an advocate for meaningful leadership and a supporter of various philanthropic causes.
A Shift from Corporate to Entrepreneurial
Elizabeth’s career path began within the realm of government service at a District Attorney’s Office. Her interaction with IT professionals during this phase ignited her passion for technology. It was during this time that she started realizing the potential of technology to solve real-world problems efficiently. However, the limitations of government work led her to explore opportunities in the corporate sector. Joining a Fortune 50 IT company in an entry-level business development role marked the turning point of her career.
While working in marketing and sales, Elizabeth’s expertise garnered attention, and she was often approached by start-ups and small businesses seeking solutions for their marketing and sales challenges. This exposed her to the unmet needs of businesses in terms of marketing and sales resources. This realization became the foundation for Krohn Marketing Inc.
In December 2016, Elizabeth made a courageous decision to leave the corporate world and establish Krohn Marketing Inc. Her mission was clear: bridge the gap between start-ups and enterprises by offering education-focused advisory services that empower businesses to achieve success.
Krohn Marketing Inc: Nurturing Growth Through Education
Headquartered in Phoenix, Arizona, Krohn Marketing Inc is a distinguished marketing and sales consulting company that specializes in working with VC-backed startups and SMBs in North America. The company’s core philosophy revolves around three principles: Educate, Direct, Ignite. This ethos underscores their commitment to educating businesses about effective marketing and sales practices, providing strategic direction on leveraging tools and platforms, and igniting the passion for growth.
Krohn Marketing Inc’s approach is focused on empowering clients to reduce dependency on external vendors and drive their own organizational growth. This approach involves personalized training, proactive support, and a strong emphasis on client success. Their exceptional service quality and client-centric model set them apart in a competitive market.
Under Elizabeth’s adept leadership, the company has been recognized as a HubSpot Top Service Provider in 2022, in addition to being named the Top Strategy Development Company in Phoenix and the Top Consulting Company in Arizona by Clutch in 2023.
Building Strategic Partnerships
Krohn Marketing Inc offers a partner program that aligns with its client-centric approach. The program offers a win-win situation for both clients and solution partners. Elizabeth’s company provides the ideal platform for solution partners to engage with clients who understand their value proposition and can greatly benefit from their services.
Clients engage with Krohn Marketing Inc through various avenues, primarily seeking fractional executive services for sales and marketing. This encompasses team building, advisory roles, and strategic planning to align with business goals. The company’s expertise extends to areas like data governance, systems consulting, digital marketing services, and HubSpot partnership, catering to a wide spectrum of business needs.
Overcoming Challenges and Embracing Leadership
Elizabeth’s journey has not been devoid of challenges, particularly those related to gender and age discrimination. Despite facing such obstacles, she remains undeterred and has turned these challenges into opportunities for growth. She believes in the power of emotional intelligence, a trait that women often excel in, which has been instrumental in her entrepreneurial journey.
She strongly advocates for servant leadership, a philosophy ingrained in Krohn Marketing Inc’s operations. This approach, rooted in transparency, trust, and genuine care for others, resonates throughout the organization. The company embraces individuality and actively promotes diversity and inclusion, fostering an environment where team members can harness their strengths to meet client needs.
Balancing Work and Life
Elizabeth’s perspective on work-life balance serves as an inspiration. She recognizes the importance of setting boundaries and prioritizing family and personal well-being. Her gratitude for both personal and professional aspects of life showcases her holistic approach to success.
Guiding Aspiring Women Entrepreneurs
Elizabeth’s advice to aspiring women entrepreneurs revolves around bravery and seeking support. She encourages women to surround themselves with a support system that includes financial, emotional, and business guidance. She emphasizes the significance of leaning on those who can offer constructive advice, even if it means questioning certain ideas.
For women aiming for leadership positions, Elizabeth advises aligning leadership goals with the intent to support others and bring about positive change. This perspective aligns with the essence of leadership as a service to others.
Envisioning the Future
Looking ahead, Elizabeth and her team envision fostering impactful partnerships. The company plans to launch a program dedicated to supporting VC-backed start-ups, providing them with exclusive training to expedite their market entry and achieve swift results.
In conclusion, Elizabeth A Krohn’s journey exemplifies the transformative potential of women entrepreneurs. Her story reflects the power of innovation, dedication to education, and commitment to servant leadership. Krohn Marketing Inc’s success under her leadership is a testament to the value of client-centricity and genuine care in the world of business. As Elizabeth and her team stride forward, their focus on fostering partnerships and empowering businesses signals a future characterized by growth, collaboration, and meaningful impact.
